About us
ABOUT US
Shaping our culinary future
With all the global challenges our planet faces today,
communities of salt enthusiasts are growing
to promote the benefits of natural salt.
Discover New Taste Sensations
Write one or two paragraphs describing your salt products or services. To be successful, your content needs to be useful to your readers.
Start with the customer – discover their taste preferences and provide them with the finest salt.
Changing the world is possible.
We’ve done it with salt.
Meet our team of salt experts
Dedicated professionals driving our success in the salt industry
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our unique salt blends, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds in flavor innovation.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house salt artisans and looks after the community of thousands of culinary enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level in the salt industry.